expert: @novodzinskikaya_olga
Blog of a real estate agent in Moscow
expert: @novodzinskikaya_olga
Blog of a real estate agent in Moscow
The profile style and strategy are fully developed
Packed blog using stock photos
Doubled the audience of the account
Profile attendance increased by more than 35%
Task:
- Pack and keep a useful instagram of stock photos;
- The blog is necessary for clients from real estate sites to increase loyalty;
- Create a business card account
Getting started
At the start, the first thing we had to work with was the visual identity of the page. There was no general style in the account, the photos were not of fine quality.
Pages are always put in order before the launch of advertising, visual attractiveness is achieved.
Insights Overview BEFORE/AFTER
Account activity was also very low, followers were not engaged. We can say that the account was "dead", although some cognitive content was being posted, but in general it did not provide enough attention.
Reach
Impressions
Interactions
Profile visits
Sources&Interactions
Accounts reached
24 June - 30 June
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Overall
Followed
Growth
Unfollowed
Followers
Impressions
Interactions
Accounts reached
JanN 3 - 1 Feb
Profile visits
Webpage Clicks
Growth
Followers
Results of cooperation
We changed the feed visual, worked on the profile header and then started promoting the page
Coverage increased from 92 to 13670 accounts
Slide left
Overall
Followed
Growth
Unfollowed
Followers
Impressions
Interactions
Accounts reached
JanN 3 - 1 Feb
Profile visits
Webpage Clicks
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