account: @mlstretch
Stretching studio of Lada Zapashnaya in the center of Saint Petersburg
Promotion of individual and group trainings in the center of St. Petersburg. TASK: to attract an engaged audience and set up sales, since at the beginning of the work they were almost zero
account: @mlstretch
Stretching studio of Lada Zapashnaya in the center of Saint Petersburg
Promotion of individual and group trainings in the center of St. Petersburg. TASK: to attract an engaged audience and set up sales, since at the beginning of the work they were almost zero
We conducted analytics and packaged the account through the positioning of a strong personal brand
Cleared the blog of#bots and not live users
Attracted an engaged audience through bloggers and targeted advertising
Set up sales for it
Beginning of work

With studio "MLSTRETCH" began cooperation in May 2019.


At that moment, the account had about 5 thousand subscribers, of which 90% were bots. In the beginning, we cleaned up, packed the blog, and only after that attracted an audience.


At the time of the beginning of cooperation, sales were almost at zero.

And   literally after a month of work, applications began to actively arrive in the   account

75% are men, although the target audience is female
Issue:

Paying attention to the account activity, we could conclude that the studio had very few views.


According to Lada, studio attendance and sales were at zero.

Insights
Activity
Reach
Impressions
Activity after our cooperation:

With no 5,000 bot subscribers, we managed to gain an audience of 8,129 alive and engaged people

Growth
Unfollowed you
Followed you
Followers
Reach
Impressions
Interactions
Insights
Activity
Profile visits
Visual identity BEFORE/AFTER

The visual consisted of low-quality amateur photos taken either in nature or at home. It was decided to fill the profile with photos from the studio.

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