raised the number of views from 350 to 750
and increased the overall coverage by 230%
We decided to change the visual representation of the Feed, using real photos, not stock ones.
Also, we changed the main font that responds the account style and added descriptions for photos and videos without overload for the Instagram profile visitor.
As can be seen from the statistics for the whole month, the interaction with the audience was present, but it was not stable and the trend was to decrease compared to the previous month (screen 1)
During the week at the beginning of August, we can see that interaction with the audience increased multiply, being then higher compared to a month before our work (screen 2.3).
The increase is seen both in published posts and in stories (screen 2)
The goal was to raise the stories' reach from an average of 330 to 600, which we successfully managed to do.
