Case / Managing social networks for a salmon and trout producer

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links: website, telegram, vkontakte, youtube, instagram

Managing social networks for a Arctic salmon and trout producers in Russia — Inarctica

Publishing content, maintaining company status and building brand credibility

links: сайт, telegram, vkontakte, youtube, instagram

Managing social networks for a Arctic salmon and trout producers in Russia — Inarctica

Publishing content, maintaining company status and building brand credibility

Work fulfilled:

After the client contacted us, we came to the conclusion that social networks did not reflect the values of the product and the company. For Instagram feed, they used visual templates, and the posts did not convey information about the company’s values, the scale of the company and its advantages were not clear.

We completely revised the social media strategy and developed a minimalistic visual feed that reflects the value of the product, while matching corporate colors and corporate font. We also repackaged the YouTube channel, adding covers, albums and descriptions to the videos.

Work fulfilled:

After the client contacted us, we came to the conclusion that social networks did not reflect the values of the product and the company. For Instagram feed, they used visual templates, and the posts did not convey information about the company’s values, the scale of the company and its advantages were not clear.

We completely revised the social media strategy and developed a minimalistic visual feed that reflects the value of the product, while matching corporate colors and corporate font. We also repackaged the YouTube channel, adding covers, albums and descriptions to the videos.

INSTAGRAM

Before our cooperation, the Instagram account was not updated for more than six months, which led to a significant decrease in activity statistics. The audience did not receive new content causing massive unsubscriptions. With our engagement, we "revived" Instagram by adding interactive content, as well as presenting the "behind the scenes" of the company's work. This made it possible to significantly increase the reach and engagement of the audience, as well as strengthen its attitude to the brand.

INSTAGRAM FEED

Previously, the feed design of the company was pleasant and quite attractive, but it did not reflect the values of the company and did not correspond to the corporate style. This problem was fixed: graphic elements were integrated into the design, as well as branded photos of salmon and Arctic landscapes.

Statistics

Previously, there were significantly more subscriptions from the telegram channel. At the moment, even without an advertising campaign, the number of subscriptions is growing.

Engagement

Telegram, like other social networks of this brand, did not function for a long time. However, in the screenshots presented, there is visible user activity, which began after our Telegram account management. Now we can state a high result, which even exceeded initial expectations.

YOUTUBE

According to YouTube, we had only a couple of Shorts and a channel modification from work, but even these actions gave us a good result

Now Inarctica social networks attract the attention of users, clearly convey the values of the company and allow you to learn more about its advantages. We continue to be active and regularly update content to maintain customer trust in the brand.

Now Inarctica social networks attract the attention of users, clearly convey the values of the company and allow you to learn more about its advantages.

We continue to be active and regularly update content to maintain customer trust in the brand.