Case / Managing social networks of a beauty salon

links: telegram, vkontakte, instagram

Managing social networks of Nail ART beauty studio

Purpose: Publishing content, maintaining the status and retention of brand trust history, selling cosmetics and studio services, adding a personal brand.

links: telegram, vkontakte, instagram, telegram

Managing social networks of Nail ART beauty studio

Purpose: Publishing content, maintaining the status and retention of brand trust history, selling cosmetics and studio services, adding a personal brand.

Problem description:

The owner of the studio turned to us with the problem of business fading due to the fact that social networks have stopped bringing new customers.

Work done:

Analysis

We analyzed the strengths of the studio, identified the advantages of the company and its distinctive features.

Strategy

We have developed a strategy for running social networks in Telegram, Instagram and VKontakte.

Content

Collected photo and video content that we broadcasted on social networks.

Updating profiles

We have updated and optimized the studio's profiles in the social network.networks

Promotion

Events were held to attract new customers by launching sweepstakes and interacting through content.

VKONTAKTE

before

after

VKontakte, like all other social networks of the studio 's networks, they were carefully designed accordind to their status. Changes were made to the cover, logo and description, which gave visual prestige.

STATISTICS

From the screenshots, you can see that thanks to well-designed content, already in the first month we are seeing an increase in the number of messages from customers by 16%. At the same time, the number of messages from new customers increased by 65%. It is also worth noting that the number of subscribers increased by 146% compared to the usual figure.

INSTAGRAM

BEFORE/AFTER

We introduced more brightness into design, putting more emphasis on non-standard nail design, added creative Reels

BEFORE/AFTER

Thanks to our actions, NailART studio has started attracting customers through social networks again. The number of subscribers has increased, brand visibility has improved and the sale of cosmetics and studio services has increased. It was also possible to create a personal brand of the owner of the studio, which contributed to her recognition and popularity among clients.