Case/ Ad launching for a gold recycling company

Ad launching by influencers for a gold processingcompany — Moneygold

Tasks:
1. Development of work specification for advertising
2. Selection of bloggers
3. Negotiations with bloggers and ad purchasing
4. Output monitoring and results report

links: instagram

Ad launching by influencers for a gold processing company — Moneygold

Tasks:
1. Development of work specification for advertising
2. Selection of bloggers
3. Negotiations with bloggers and ad purchasing
4. Output monitoring and results report

Work description:

The client who turned to us for help in advertising through influencers is MoneyGold, a Russian company engaged in gold processing. Our task was to create an effective advertising campaign for the company.

Getting started: Advertising goals and objectives

The first step was to develop a technical specification for advertising. We conducted an analysis of the target audience and identified the main goals and objectives that advertising was supposed to solve. Then we defined the key messages and advertising formats that will most effectively convey information to potential customers.

Detailed work specification

After developing the work specification, we started the selection of bloggers. We conducted an analysis of popular bloggers, and chose those whose audience most corresponded to the target audience of MoneyGold. Then we negotiated with bloggers, discussed the terms of advertising and concluded contracts.

@vladimir.kagonyan

@orlovaolga9641

@deni_mani_

plus 200+ influencers

@mary_chemi

@ginevskayaa

@solo_ninka

@alena_millen

@dolgorukova

@vik.rarog

@polssau

@marishhhhhhhhhh

@chaadaeva_maria

Ad launching

After signing the contracts, we started purchasing advertising. We have optimized the client's budget and distributed it to different advertising platforms in order to reach the target audience as much as possible. The advertising output was monitored daily to make sure that all indicators meet the specified requirements.

Report and analysis

At the end of each month, we prepared a report on the results of the advertising campaign. We analyzed the profitability and ROMI (Return on Marketing Investment) indicators and provided the client with a detailed report on the results achieved.

REACH OF SOME VIDEOS

Work results:

A monthly budget of ≈ $ 3000 was allocated for advertising Money Gold. Thanks to our work and an effective advertising campaign, we were able to achieve a ROMI yield of 200% monthly.

Monthly budget: ≈ $ 3000

Monthly ROMI: 200%